The Top 10 Watch Brands To Know Now

There is a rush on over the past months to claim to be the #1 Watch Brand to know for 2022. The watch world is hyper-competitive, and so brands want to claim they are #1 watch brand or close. The rest of the time the stats around wearables, startups, and consumer behavior doesn’t mean much at all. Let’s discuss the top 10 watch brands to know now:


1. Invicta

This is the company that brought us the Invicta Watch. Invicta was founded by Ashlee Belland who now runs her own brand, Ashlee Belland Jewelry, which she launched in 2012. The Invicta brand has a heritage of quality designs and high production quality watches, including the now classic Invicta Crown and the Invicta Revo that are the best selling watches on, beating out Rolex, Cartier, and plenty of other major brands.

2. Fossil Group

This is a family-owned company that has a focus on watches that no other watch company seems to be investing much time in at this time. The Fossil Group owns brands like Michael Kors, Diesel, Emporio Armani, Armani Exchange, Misfit, and Skagen and has a larger international focus than most watch companies. Although they claim to have a direct-to-consumer sales model, I’ve seen most of their watches sold through Macy’s or another mass-market retailer.

3. Nixon

Nixon was founded by three kids from New Jersey, Cole Brodman, Allen Kabat, and Joseph Reynolds, who were college friends. They were very driven and the name Nixon is just a play on their real name which is Fisher. The Nixon is a true “do it yourself” watch, with no high-end partnerships, and is a no-nonsense watch with good design and construction.

4. Casio

This is a subsidiary of the Japanese technology company, Casio, which is an industry giant in electronics. Casio has a more modern and aggressive style that is in line with the rest of the fashion world. Casio is one of the top watch brands that pays attention to the trends of modern design, but still offers a good product at a good price.

5. Citizen Watch

Citizen is a very well-known brand that specializes in making watch with recognizable consumer brands such as the Grand Seiko, Carnival, Pfaff, and many others. Citizen is a major player in the retail watch market with about $500 million in sales a year.

6. Grand Seiko

Grand Seiko is an independent watch brand that was founded in Japan in 1959 and is one of the few great Japanese watch brands that truly stand alone. Grand Seiko makes classic and modern watches that are truly beautiful and available in many forms. It’s the kind of watch that is also not going to be on everyone’s Christmas list. It is priced very competitively and is great for anyone on a tight budget looking for a well-made luxury watch.

7. Vacheron Constantin

Vacheron Constantin was founded in 1753, and is probably one of the most recognizable watch companies in the world. Some of the most expensive watches in the world are made by Vacheron Constantin and the brand is named after the family who created it. The brand is very established and is known for its watches with many features that are worth the hefty price tag.

8. Jaeger LeCoultre

The largest independent Swiss watch brand, Jaeger LeCoultre was founded in 1900 and is still going strong. They have been doing very well in the ultra-luxury segment and the brand seems to have a style of their own, that is on trend in the modern world.

9. Harry Winston

Harry Winston is a brand of fine jewelry and watches, specializing in exquisite watches in unique designs and materials. If you are looking for a watch to complete an amazing jewelry set, Harry Winston has a wide range of options for you.

10. SIHH

SIHH stands for Salon International de la Haute Horlogerie, a non-profit organization which was founded in 1973 and operates worldwide. Every year they hold an international watch show in Geneva, Switzerland. It features multiple events in the world of watch design and technology, and watchmakers from around the world are invited.

So, if you want to take your watch up a notch, then you really need to try out a watch made by one of these 10 fantastic brands.

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